For its new marketing campaign, Apple is addressing Twitter questions about the iPad Pro.On Friday, Apple released a brand-new series of iPad Pro commercials that use real tweets to display the iPad Pro’s LTE capabilities, as well as tout the device’s virus-free experience. “It’s much better than a computer system,” checks out among the advertisements.
Each of the 15-second ads utilizes a genuine tweet to address a function of the iPad Pro. One tweet reveals fear over a “nasty” PC virus, while another concerns whether Microsoft Word can be used on an iPad Pro.But while the tweets and corresponding Twitter usernames appear to be genuine, Apple has replaced the genuine individuals behind the tweets with actors. Inning accordance with <a href= The Edge, Apple connected to the real Twitter users before their tweets were utilized in the campaign.Why this matters: Thisad campaign for the iPad Pro is long overdue. It’s smart for Apple to have used real questions and user inquiries to showcase the standout features on the iPad Pro, and how it compares with a PC. The brand-new ad project really harkens back to a
familiar Apple story: Slamming cumbersome, virus-y PCs. Among the iPad Pro commercials boasts that the Apple tablet is really faster than a lot of laptops with LTE and touchscreen capabilities to boot. Enjoy the 4 commercials below.To discuss this post and other Macworld material, visit our Facebook page or our Twitter feed.
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